Why radio advertising

Promotions like this can be hard to do with social media, print, or television, but radio can offer this sort of target customer involvement at an affordable price.

And if it's done well, it can really personalize your product or service to your target customer. Radio is the medium to build top-of-mind awareness - for example, careful time placement of ads can have a real impact on your call to action. In addition, a "live read" that offers a personal endorsement by a radio personality will add credibility to your product or service. Studies show that radio content influences people because they feel they are hearing it from a "friend" and referrals are always the best type of sales opportunity.

Advertising works by repetition. Your target customer may well need to hear your commercial three or four times before they respond to your call to action. To reach this level of frequency, radio advertising is usually more cost-effective than other media. People choose to listen to the radio - they want to listen and be engaged and they listen on average to almost 15 hours of commercial radio each week.

Radio commercials can be created quickly without the production and delays of other media. Copy can be produced and revised at short notice. A radio advertising campaign can be up and running within a week. Radio commercials can be selectively scheduled by day-part and weekday, enabling messages to be delivered close to purchase.

Listeners can act on an advertiser's message and participate in station competitions. To take advantage of these benefits, begin your radio advertising journey the smart way, with an independent expert with over 25 years of industry experience.

Reach us on the webform or give Sue a call on With the explosion of smartphones, more and more people carry their music with them everywhere. But what has also happened is that Apple and others introduced podcasting - the ability for radio shows to be recorded, saved and automatically updated into peoples portable music devices so they can catch their particular program at a time that is convenient to them, rather than the original broadcast time slot.

Using radio is a popular advertising choice for organisations within the healthcare or medical industry, and for good reason! Hospitals, pharmaceutical companies, medical centres and dental clinics have proven success in taking advantage of the unique benefits of radio for their healthcare advertising campaigns.

Radio is the reach and frequency medium you can afford. You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. With radio, you are always on the front page. Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service.

All Rights Reserved. Site Powered by Mediagin Creative. People build a special bond with their favourite local radio station and on-air personalities. Despite the increased availability of digital media, radio captures one out of every five hours that people consume content. Radio and its people connect with communities and their listeners on a daily basis building a trustworthy and real relationship with consumers.

Related article: Tips on how to improve your local SEO listings. Advertising on the radio can generate substantial bang for your marketing buck. Business owners can achieve exponential growth when done properly within the first year or two. Radio can be used everywhere while in the car, at home, at work, and across various platforms and devices. No surprise that people on the go use radio to tune in and learn about news and traffic.

Nothing quite succeeds like radio when it comes to impacting consumer behaviour. When you think about it, this makes sense. We interact with radio differently from other media. Listening, unlike watching, is never passive. It is an activity that involves our attention, our imagination and our engagement. Psychologists believe that radio is so much more effective at influencing behaviour for its kind of cognitive processing. Getting more reach and retention generally adds up to better financial returns for your marketing dollar.