Your home stager will focus on making your home enticing to a larger pool of buyers. One of the main ways they do this is by reducing overly personalized or themed decor. Home stagers might also suggest rearranging your furniture in more visually appealing ways. Changing the layout of a room can highlight its more desirable features while drawing attention away from any weaknesses. You want buyers to stand in your kitchen and imagine baking or peer into the den and start mentally shopping for furniture.
And the more offers you get, the higher you can drive the sale price. That price includes renting furniture and decorations. But the price can vary greatly, depending on what products and services you choose and where you live. Your home stager will also determine which services your home needs. After the initial consultation, your home stager will determine which of their services is most necessary for your situation. Most stagers charge flat fees discussed below for their services.
These fees include their labor. However, occasionally you might receive hourly pricing. This is a more typical way for stagers to charge. In this case, they will work with what you have. The content created by our editorial staff is objective, factual, and not influenced by our advertisers. We are compensated in exchange for placement of sponsored products and, services, or by you clicking on certain links posted on our site. Therefore, this compensation may impact how, where and in what order products appear within listing categories.
Other factors, such as our own proprietary website rules and whether a product is offered in your area or at your self-selected credit score range can also impact how and where products appear on this site. While we strive to provide a wide range offers, Bankrate does not include information about every financial or credit product or service. Home staging is one of the best ways to do that, helping to make your place stand out in online searches, shine during open houses and secure competitive offers sooner.
The size of your home and the scope of the project play a major role in determining the rest of your home staging costs. The cost of staging a home for two to three months typically translates to 0. For buyers browsing online, those virtual staging efforts can help entice them to see the property in person. Home staging offers a new outlook on your home, and each stager offers their perspective and different services. Some offer services like shopping and incorporating recommended items, such as a new shower curtain, accent pillows and updated bedding.
With virtual staging services, on the other hand, most companies use photo editing software to render a conceptual view of what a room or the entire property can look like. Of course it depends what kind of services you provide. Besides, have you ever hired a cleaning lady? I also know that aviation mechanics who install satelite systems on our airplanes make about the same money. Go figure! Debra, pricing is a self-worth issue with me. I have learned through personal experience that what I pay — sometimes dearly — for becomes much more valuable to me at the moment, as well as over time.
I have had reactions to my fees that range from shock to admiration. It is interesting that the shock usually comes from others involved in some aspect of interior design or staging. The admiration translated: respect comes from those who really stand to benefit. This site is so inspiring. I agree with everyones comments. I find women have a particularly difficult time charging what they are worth too. I find that living in a small community tends to be disheartening at times, as it takes longer for new things to get here, such as staging..
I was also so frustrated with all the negative response from all of the realtors in my area, so instead of complaining and wasting energy trying to convert them to my way of thinking I had already given them I want it here just as much as I do it in the city and I am not giving up on my community. Harve Eker about changing your way of thinking to believe in yourself and attract what you want!
Cialdini These are really great for business, maybe they will help someone else too! It is very interesting to read all the comments and Im glad I came upon this website! I try to watch every TV Show on the subject and until recently, I did not know that there was a formal course available.
And now I am an aspiring Home Stager and loving every moment of it! Having said that, I just could not understand how one would survive as a Professional Home Stager at that rate considering the amount of effort, talent and cost of doing business to take a home from standard to spectacular.
All the same, I was willing to give this a shot as it is something I truly enjoy. Thanks Debra for discussing this topic and thanks to each one for sharing your experiences. It definitely gives me an idea of what to expect out there. This free gift of Twelve Tips on starting Home Staging has given me a lot of information that would help me with my business I am starting up, after I move. We are waiting for a loan to go through. I would be able to have my own office in the house I would be moving.
I just got my business cards printed. I have studied Interior Decorating but have not heard much about Home staging in our area.
My name of my company is Distinctive Touches …. How much did some of you new people start off earning?? I think your pricing strategy is in line with the times. However, my big concern in the United States is the economic situation. Buyers cannot get loans, which impacts our business in a big way. We can stage all the homes we want for the Sellers and Realtors…but if the buyers cannot get loans, then they are not going to be looking at homes. As a former Realtor, I know the importance of Staging…it makes a huge difference.
Turning our services towards helping clients settle in to their new apartment digs is a way for us Stagers to take control of the market slump.
We do not have that situation here in Corry. In two weeks they have had at least 9 houses get contracts. We of course have a small population of 11, I think that is right. The more expensive homes are still there.
They run from , and , and higher. I know in larger populated areas they are having cold sales and foreclosures, as my daughter lives in Phoenix and her husband is a realtor. Thank you for taking the time to educate us on home staging..
Great article! Lisa, I totally agree that realtors should stick to selling real estate rather than staging their listings. I too live in a depressed area, we have the highest unemployment rate in the country.
I just want to say that I really appreciate reading all your feed back , this is an excellent area to get information about the pros and cons of staging. I am just starting into the market and really need all the adivce I can absorb.
Thanks Judy! So glad I could help you. Please feel free to spread the word about Home Staging Business Report to others in any discussion groups you are on with home stagers or aspiring home stagers! Hi Debra, How do you determine based on the size of the city and the market value of the homes in that city what to charge for staging?
Most people think that the consultation should be free and if they choose to hire you, then they will pay? Realtors think this way also.
Is it possible to work full-time until your business is up and running? Thanks, Jillian. Jillian, Your rates are only very partially related to the market value of the homes in your city. There are many other factors at play when determining the right pricing strategy for your staging services. I discuss these in detail in course 2 of the Staging Diva Program.
Put the idea of free home staging consultations right out of your head! Hi Debra, Very illuminating article re prices for consultations. I see that the comment go back to Do you see feel that the pricing is relevant today?
Thank you. Yes the pricing discussion in this article is still highly relevant today. Hi Debra, I live in a 55 and over condo community and the unfinished units were recently bought by a new developer. Through one of my neighbors, who had a window treatment business, I was asked if I wanted to decorate the model condo.
I never decorated professionally and I was honest about this to the developer. He wanted furniture, window treatments, lamps, artwork, dining table set, etc.
I asked him twice. Then he said he needed it ready in 2 weeks. Then he said he wanted one of the other units decorated as well in 2 weeks after the first one.
So I did it. My husband and I bought every thing on our credit card, I gave him my invoice and receipts and now he says his partners think I spent too much money. I know I made mistakes on how I handled this, but how do I move forward, if I want do this professionally? Jeanmarie, I thank you for stepping forward and sharing this unfortunate situation. First let me congratulate you on the great staging job you did, as evidenced by the comments received.
What is home staging? Home staging can involve: An assessment of your entire home with documented notes and photographs of your home A detailed vision statement that guides design decisions Supporting documents that will outline rental furniture suggestions and room layouts Color scheme plan that incorporates painting A to-do list for the homeowners to help guide them through decluttering and organizing their home Professional decluttering, organization, and packing services Shopping services to buy or rent decorative items such as artwork, plants, and bedding Professional home stagers may also make suggestions about things you can do to your home to make it sell, such as painting, adding in new lighting, and giving your home a deep clean.
Is home staging effective? How much does home staging cost? Jacqueline DeMarco is a freelance writer based in Southern California that works on editorial, copywriting, and content marketing projects. John, Bankrate, The Everygirl, and many more. Read full author bio. Learn More. Thank you!
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